Share 'What is the origin of our motto Jamais arrière?'

The word slogan (from the Gaelic slughorn, or battle-cry) is used for any motto derived from a battle-cry. A Scottish lord or laird will frequently have two armorial mottos, one of which is usually a slogan. There doesn't seem to be any consistency with clan mottos - some are Latin, some Gaelic and some French. The motto was originally a war cry or slogan. Mottos first began to be shown with arms…